Hello!

Thanks for taking a look at my portfolio

With these projects I would like to show you what I am capable of and inspired by.

My name is Richard de Vries. I am a 32 year old interaction designer and my design brain is made up of these components.

Interaction Design
Information Architecture
Usability
Service Design
Analytics
Lean Startup & Agile
Code & Rapid Prototyping

400 Minutes

400 minutes started off as an experiment to see what would happen if I created a concept every week during my commute.

Code & Rapid Prototyping Examples   LEAN Startup&Agile Examples
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Code & Rapid Prototyping

I think 400 minutes is the perfect time to be creative. The website that you are looking at right now and architecto.nl are in my opinions perfect examples of what you can do in 400 minutes. The most challenging product to create in terms of using technology was designing and building an android app using Java: “You snooze, You lose!”

Android App - You Snooze, You Lose!

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lean startup & Agile

After starting these 400 minute projects and telling people about it, people told me it was a lot like Lean Startup. So I decided to get into that and making the projects more Lean, even though I had already noticed a pattern / process in the current projects. The best example of applying LEAN Startup methods was on the project "Building the worlds biggest library" which iterated through a few pivots.

Building the worlds biggest library Project | BookerBase | Leenboek (dutch)

Regio Bank

Redesign & Repositioning

For Regio Bank I redesigned and repositioned the website. To do this I first set out user and business goals with the upper management of the bank which I translated into a conceptual design. This conceptual design lead to the interaction design of the website.

Interaction Design examples
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Interaction Design

RegioBank is a bank that services it's customers through independent representatives. Because of this, it was not clear for this bank how to use a website to their benefit. To get a clear vision on how their new online environment should be I did a few workshops with the senior management to define user and business goals. After forming a concept I created the interaction design, briefed the graphic designer and guided the usability test.

www.regiobank.nl | Interaction Design (WireFrames)

Rabobank

Conversion Optimalisation & Remote Usability Testing

For the Rabobank I did numerous conversion optimalisation projects. All projects were validated using A/B testing and optimized in short iterations. To add qualitative data to this optimalisation iterations I set up a Remote Usability Testing tool.

Analytics cases   Usability examples
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Analytics

One of the best studies I did for Rabobank was for the pages about new accounts. We started out with a interface test on Facebook (2), testing multiple instances from the Psychology of Persuasion. After that we took the learnings (pdf) to redesign the page. For which I designed and developed an account wizard. I set up the research, designed the pages and developed the wizard. The optimized page had 35% more conversions.

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Usability

I noticed that the quantitative data from A/B testing only told half the story in optimizing the user experience. Also classic usability studies took too long and were much too expensive. So I set up testmee.nl which allows mousetracking, questionnaires and task analysis. I found that using this method both helps in rapid prototyping as well as validating your design quickly.

ZigiZ

Game Flow Design & Information Structure

At ZigiZ I was asked to help design the flow of their skill gaming platform. This was done using Axure as a prototyping tool. After this I was asked to create an information structure for the game "Stratego".

Interaction Design Examples   Information Architecture Examples
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Interaction Design

For ZigiZ I designed an Axure Prototype to incorporate their "Skill" gaming elements within existing gameflows. I designed the flows together with the game developers and marketeers in 3 interactive workshops.

Axure Source File | Exported Prototype

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Information Architecture

For Stratego I designed the information architecture for their game. I did this together with the Art Director and marketeer for this game.

Stratego the game | Information Architecture for Stratego

Rabobank

Internet Banking

For Rabobank I redesigned the key elements of their internet banking environment: Transfer money & transaction overview.

Interaction Design Examples
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Interaction Design

For Rabobank I redesigned the Transaction Overview and Transfer money elements of their (Desktop) Internet Banking. This was both to improve Usability as allowing European (SEPA) Payments.

Interaction Design Transfer money | Interaction Design Transaction Overview | Prototype Transaction Overview

SNS Bank

Service Design

For SNS Bank I designed an approach and tooling to Service Design.

Service Design Examples
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Service Design

As Service Design was relatively new at the time I started this, I had to both explain what Service Design is, which elements they can use and how it helps this bank reaching it's commercial goals. For this I took "Becoming a customer" as a case to start with. I decided to try doing this by first collecting every piece of information (phone calls, letters, emails) you encounter on this customer journey and go mystery shopping at the local offices. After this I realized placing this in a grid was the most clear way of presenting and optimizing the journey. I transformed the grid into a template, and made templates for every (touch-)point in the grid.

(Roughly translated) Presentation about the approach to and use of Service Design

thank you

Thanks for showing interest in my portfolio. If you like to know more or get in touch, please don't hesitate to contact me. Check out http://www.architecto.nl for more details